Twilio is a communications platform for programmable SMS, voice and messaging. Businesses use it to send transactional texts and run notification flows.
Odoo does not ship a native Twilio module, so a Twilio integration is a custom or third-party build. It is most useful for SMS notifications tied to Odoo events, such as order or delivery updates, where a business wants its own Twilio account and number.
Data Flow
What Data Moves Between Twilio and Odoo
The integration uses the Twilio API and its status webhooks.
Odoo to Twilio: SMS and message send requests triggered by Odoo events.
Twilio to Odoo: delivery status, failures and inbound replies through webhooks.
What Goes Wrong
Common Pitfalls
No native module. Plan for a custom build and its maintenance.
Sender registration. SMS senders increasingly need registration, and rules differ by country.
Delivery tracking. Status webhooks must be handled or sends look successful when they failed.
Cost control. Per-message cost means event triggers should be deliberate.
Consent. Messaging consent and opt-out must be respected.
Setup
How the Integration Is Set Up
Create a Twilio account and provision a number with the right capabilities.
Complete any required sender registration for the target countries.