Odoo Klaviyo Integration

Klaviyo is a marketing platform focused on eCommerce, strong at email and SMS flows driven by purchase behaviour. Its automations are only as good as the data behind them.

Integrating Klaviyo with Odoo feeds it the customer and order data it needs: who bought what, when and how often. That turns generic campaigns into behaviour-based flows such as post-purchase and win-back.

The integration uses the Klaviyo API.

• Odoo to Klaviyo: customer profiles, order events, order value and product detail that drive segmentation and flows.
• Klaviyo to Odoo: optionally subscribe and unsubscribe status.

• Event modelling. Klaviyo flows depend on well-structured order events. Poorly modelled events produce weak segments.
• Consent. Subscription status must be respected so customers are not contacted against their wishes.
• Profile matching. Email is the key for matching Odoo customers to Klaviyo profiles.
• Historic data. Loading order history is needed for flows to work from day one.
• API limits. Bulk loads must be paced.

1. Obtain Klaviyo API credentials.
2. Define the order events and profile properties to send.
3. Load historic order data so flows have a baseline.
4. Run the ongoing customer and order sync.
5. Confirm consent handling.
6. Schedule the sync and verify segments populate.