Pacific Boeki is a Japanese used-car exporter operating since 1993 from Japan, selling and shipping used vehicles to buyers across the world (pacificboeki.jp). The export-from-Japan used-car business is its own specialised operation — sourcing vehicles through the Japanese used-car auction network (USS, JU, TAA, etc.), publishing a live catalog for international buyers, quoting inspection and freight, handling multi-language and multi-currency buyers, and managing the customer journey from inquiry through shipment.
Pacific Boeki engaged Linescripts to build their operating platform on Odoo — a custom website module covering the full buyer-facing surface plus the back-office data model that makes the export motion run.
The Challenges Pacific Boeki Faced
- Vehicle catalog with the specificity used-car buying actually needs. International buyers pick a used car on a long list of attributes — make, model, body type, fuel, transmission, colour, year, mileage, options, accessories — and the catalog has to expose all of them as searchable, filterable, comparable fields. Generic e-commerce catalogs collapse half of that into free-text.
- The Japanese auction calendar is the rhythm of the business. Used cars in Japan move through scheduled auctions; the buying motion has to surface upcoming auctions, lots, and timing because that's when inventory becomes available.
- Inspection + freight as first-class commerce. The price a buyer cares about is landed-cost: vehicle price + Japanese inspection charges + international freight to destination port. Quoting any of those as an afterthought breaks the buying flow.
- Multi-language, multi-region buyers. Pacific Boeki sells globally; the site has to translate cleanly and the inquiry flow has to handle buyers in different time zones, languages, and shipping geographies.
- Trust signals for a high-trust purchase. Buying a used car from another country sight-unseen is a high-trust transaction. The platform has to surface testimonials, company information, how-to-buy guides, freight transparency, and policy documents in a way that earns the trust the transaction requires.
How Linescripts Built the Solution
Vehicle catalog data model built for used-car specificity
Custom Odoo models for every dimension a used-car buyer actually filters on:,,,,,,,,,, plus the relationship layer that ties them together. Inventory sheets capture the auction inspection grade — the data point international buyers care about most.
Japanese auction calendar
An model surfaces upcoming Japanese auctions with timing, location, and accessible inventory. The calendar is the customer-facing rhythm of the platform — buyers plan around when lots they care about will become available.
Freight + inspection charge management
Dedicated models for (shipping cost configuration by destination + container type) and (Japanese-side inspection cost configuration). Quotes presented to buyers include both as transparent line items rather than as opaque overheads added at checkout.
Full buyer-facing website surface
Beyond the catalog and auction calendar: how-to-buy guides, bank account information for international wires, FAQs, news, gallery, jobs, contact and inquiry forms, testimonials slider with auto-play / keyboard / touch navigation, multi-language support, plus full policy documents (terms, privacy, disclaimer, trial period limits). The site is the operating layer the buyer interacts with, not a marketing brochure with a separate sales system behind it.
Back-office data model that matches the operating reality
Sales committee management, departments, banking, document types, ads, website banners, FAQs — each as a first-class model so the operations team manages the content of the customer-facing platform from the same backend they manage everything else.
MUK backend theme stack
The Odoo backend itself runs on the MUK web theme stack so the team's daily back-office work feels modern rather than stock-Odoo.
What Changed for Pacific Boeki
- Used-car catalog with proper filter dimensions. Buyers search and compare on the attributes that actually drive a used-vehicle decision, not on a free-text product title.
- Auction calendar as customer-facing rhythm. Buyers see what's coming through which auction, when — the buying motion aligns to how the Japanese used-car market actually works.
- Landed-cost quoting as standard. Vehicle price + inspection + freight presented as transparent line items, not as overhead surprises at checkout.
- One platform handles the full export-buyer journey. Catalog browse → inquiry → inspection grade visibility → freight quote → policy disclosure → testimonials — all on the same operating layer.
- Operations runs from the same backend the website renders from. No second CMS, no marketing-tool reconciliation; content and operations live in the same Odoo instance.
Closing
Used-car export from Japan is a niche business with a very specific operating reality — the catalog dimensions matter, the auction calendar matters, the freight + inspection transparency matters, and the trust signals matter because the customer is buying a car from the other side of the world. The platform Linescripts built doesn't translate generic e-commerce into the used-car shape; it's a used-car export platform with the data model and the customer flows the business actually needs.
