A business website is made of pages, and the Odoo website builder is how those pages are built. This piece is about building pages with the Odoo website builder.
What the website builder is
The Odoo website builder is a visual tool for building web pages. Rather than a page having to be coded, the website builder lets a page be assembled visually, putting together a page from building blocks, headings, text, images, sections of various kinds, and arranging them. The builder is what lets a business build and shape its website's pages without needing a developer for routine page work.
Building a page
Building a page with the website builder means assembling it from blocks: choosing the blocks the page needs, headings, text, images, the various kinds of section, placing them, arranging them, and putting the page's genuine content into them. The page is built up, visually, block by block, into the page the business wants. Because it is visual and block-based, building a page is something a business can do itself, and adjust afterward, rather than every page change needing a developer.
Building pages well: purpose and restraint
Building a page with the builder is easy; building a page well takes a little discipline, and two principles matter. The first is purpose: a page should have a clear purpose, a clear thing it is for and a clear thing it wants a visitor to do, and the page should be built toward that purpose, rather than being a collection of blocks with no clear point. The second is restraint: the builder makes it easy to add, more blocks, more sections, more, and a page built well is built with restraint, the blocks it genuinely needs to serve its purpose, clearly arranged, rather than crammed full. A page with a clear purpose, built with restraint, is a good page; a purposeless, cluttered page is not, even if the builder made it easy to assemble.
Consistency across pages
Building pages well also means consistency across the website's pages. A website is a set of pages, and the pages should feel like one coherent website, a consistent design, a consistent style, rather than each page being a different experiment. Building pages with the website builder, a business should build them to a consistent approach, so the website as a whole is coherent. The builder makes each page easy to build; building them consistently is the discipline that makes them a website rather than a scatter of pages.
The pages are part of the connected site
A final point. The pages built with the website builder are part of an Odoo website, which can be part of the connected Odoo system. So the pages are not just standalone documents; they are part of a website that can connect to the rest of Odoo, a page can have a form that creates a lead in the CRM, the website can include an online store of the business's genuine products. Building pages well includes building them as part of that connected website where it genuinely matters, so the pages do their job within the connected whole.
The takeaway
Building pages with the Odoo website builder means assembling pages visually from building blocks, headings, text, images, sections, which a business can do itself without a developer for routine work. Building pages well takes discipline: each page built toward a clear purpose, built with restraint rather than crammed, and the pages built consistently so the website is coherent. The pages are part of an Odoo website that can connect to the rest of Odoo. For how we approach Odoo, see our ERP practice.